There are as many companies out there saying ‘we’re the very best SEO agency in the world’ as there are SEO agencies on the globe! How are you going to know which one is actually the best qualified and suitable for your needs with all of these claims out on the internet?
As with all things in the business world, what your business needs will be different from what a different one will need. It could even vary between competitors in exactly the same industry. Your first task for choosing the great SEO agency would be to look at yourself.
Looking at your company to determine your SEO needs
Your first task would be to think about what it is you want to accomplish together with your SEO campaign. Unless you have an obvious goal, with measurable successes, your campaign is more likely to fail. This responsibility is on you, not who you hire, so make sure that you are prepared to hire on an SEO company before you achieve this.
Your next task would be to think beyond just those three words – seo. Yes, you would like to bring more visitors to your website by obtaining a higher search rank, but how will this happen? Does the business you are looking at offer other services such as social media consultation, link building, design and copywriting? Having a company on hand that can handle all of this eases your needs to have to go searching for web related companies over and over again.
Talk to your business associates
OK, you know what you want to do with your website and you also know what services you wish to have provided for you. Now you should strat to get real data and information from people who really matter: your business contacts.
If you know whoever has already hired an SEO agency, and gotten great results, you need to talk to them and find out what worked, what didn’t and any challenges they faced. This first hand data is more important than any claim you’ll find randomly online.
Get types of past success
Once you have found a great SEO agency you should get a quote from their website and see what they have actually accomplished. A portfolio of past clients, who you can contact if you wish, may be the most valuable thing that any reputable SEO firm will have to offer you.
The last point I wish to bring up is to be cautious with outrageous claims made at any stage of the procedure such as:
“We guarantee lots one ranking” – this is impossible to guarantee, regardless of how good an SEO agency it really is.
“We won’t alter your site” – then how will they improve SEO? This claim is too good to be true and likely only involves some link constructing of questionable intent.
“We’ll submit your website to hundreds of se’s.” seo companies cares? Everyone uses Google anyway! Being placed on a few core directories is essential, but hundreds? You’re just creating spam.