How to Build Real Followers on Instagram

November 1, 2023

We’ve been talking lately about how exactly to boost your organization marketing with Instagram. Contrary to what lots of people still believe, Instagram isn’t only a fun app where you can post food, holiday and family pics.

Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.

A note of caution: there are many people on the market who promise to grow your Instagram followers by the thousands, but beware. Many of them use fake accounts created by bots to inflate your numbers.

These kinds of followers have zero value. Actually, they are able to even be dangerous, attempting to steal your password or photos or infect you with a virus.

Based on the data security company Imperva, these bad bots take into account 28.9 per cent of bots on Instagram.

The best way to build your Instagram followers is by being authentic to your brand as well as your audience.

Here are 3 ideas to help you to get real Instagram followers:

Tell a tale with Hashtags

It’s great to use your business name as a hashtag, nevertheless, you need to think beyond that.

In order to use your Instagram posts to obtain followers, use other hashtags that tell the story of the image you’re sharing. You would like to start a conversation when you’re sharing posts for things like:

Events

Promotions

Contests

Product launches

A good example of a brand who does this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage visitors to gather and share their chips, and also to use the hashtag when they share photos of these meetups.

Through the use of engaging, relevant hashtags, you will be discovered in Instagram searches and hopefully build up followers on Instagram.

Get Creative

Instagram is focused on photos, so many people think of the caption being an afterthought.

Don’t neglect the image caption! You will generate engagement and promote sharing by using descriptive words that will engage, inspire and entertain your followers.

Here are some ideas to help you build-up followers on Instagram with your posts:

Use questions in your caption. Write your question at the start of the post in order that people see it first.

Get personal with your post. Tell a story about yourself, or how your product helped or inspired someone else.

Ask visitors to tag others. Asking visitors to tag three of their close friends or tagging someone they are grateful for brings other potential followers into the equation.

A great example of a brand that does personal posts well is the @NatGeo Instagram account.

They create breathtaking Instagram Stories with informative captions to educate an individual on the plight of animals all over the world.

Remember when it comes to using Instagram posts to get followers, it’s about being authentic. Don’t use questions in every single post or tell an individual story that isn’t genuine.

Go Local

One of the best ways to build your Instagram followers would be to get to know your neighbours!

Whether you’re creating Instagram ads or desire to promote your event in a specific area, you can see what’s going on near you by going to the search page and simply clicking the Places tab.

Type in the positioning to see the geotagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – and leave a comment and even an emoji and follow the person if you like everything you see. Hopefully, this will be the start of a natural interaction.

For example, in the event that you offer life coaching services, you can type in your location followed by “entrepreneurs.” Local entrepreneurs could be looking for more work and life balance or help with life goals or career challenges.

Similarly, should you have a physical location that people have checked into on Instagram, comment on those posters’ pictures to be sure they’re alert to your Instagram presence, and follow them.

These are among the best methods to build Instagram followers the proper way: no bots, no shortcuts, just old ways to build relationships your audience and turn them into followers!

followers instagram Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is really a Web Specialist, Business & Marketing Consultant, and SOCIAL MEDIA MARKETING Advisor. She works with entrepreneurs who struggle with getting the insufficient knowledge, skill and support had a need to create their online business presence.

Leave a Reply

Your email address will not be published. Required fields are marked *